Internet Marketing Fundamentals

The internet has forever changed the way people shop and conduct business. Even experienced marketing professionals need help navigating the pitfalls of Internet marketing. Integrating proven marketing techniques with modern technology is essential for every business. This course will help you develop the appropriate skills to create and utilize successful internet marketing techniques.

Course Topics:

-SWOT Analysis in Marketing
–Marketing Research
–Real Time Marketing
–Brand Management
–Social Media
–SEO Basics
–Website Characteristics
–Capturing Leads
–Campaign Characteristics